SCALE
Strongest combination of FTD volume, deposit activity and repeat deposits.
V/CASE 01 WITY VANTRESS / CREATOR MEDIA
BRAZIL iGAMING
CREATOR CAMPAIGN.
A real anonymised fixed-fee campaign showing how a two-week creator test became a clear allocation decision.
01 SOURCE02 VET03 BUY04 OPTIMISE
V/SCOPE CAMPAIGN SCOPE
10 CREATORS. 18 INTEGRATIONS. 14 DAYS.
$25KCAMPAIGN BUDGET
10CREATORS
18INTEGRATIONS
14DAYS
V/RESULTS MEASURED RESULTS
PERFORMANCE BEYOND REACH.
112FTDs
$38.6KDEPOSIT VOLUME
1.54×DEPOSIT / SPEND
24%REPEAT DEPOSITORS
V/DECISION PORTFOLIO DECISION
SCALE. RETEST. DISCONTINUE.
RETEST
Promising first results requiring more placements to assess consistency.
DISCONTINUE
Traffic quality and conversion below the level required for continued fixed-fee buying.
V/OUTCOME NEXT BUDGET
6 CREATORS RETAINED. 2 MOVE TO SCALE.
The validation cycle reduced inefficient spend and concentrated the next budget on creators with stronger acquisition quality.
Anonymised case study based on a real campaign. Client identity and creator names are withheld under NDA. Performance figures reflect measured campaign results and do not guarantee future performance.
V/NEXT MOVE CAMPAIGN BRIEF
START WITH
THE BRIEF.
Send the market, budget range, commercial model and objective. The first response is targeted within one business day.