STREAMER ACTIVATIONS
- Dedicated streams
- Sponsored segments
- Live integrations
- Recurring sponsorships
V/001 CREATOR MEDIA / PERFORMANCE
SOURCED. VETTED. BOUGHT.ATTENTIONIS AN ASSET.
WE KNOW HOW TO BUY IT.
Creator media across iGaming, Betting, Gaming and Web3.
Sourcing, deal structuring, execution and performance management across global markets.
ONE NETWORK. FIVE WAYS TO BUY.
CREATOR MEDIA. BUILT TO PERFORM.SCROLL TO EXPLORE ↓
ACROSS THE ATTENTION ECONOMY
Twitch
Kick
YouTube
Instagram
TikTok
X
Telegram
V/DESK THE OPERATING PRINCIPLE
A CREATOR MEDIA DESK.
BUILT FOR HIGH‑COMPETITION MARKETS.
We source, vet, negotiate and manage creators across seven platforms. From the first market map to the next decision to scale.
NO RANDOM PLACEMENTS.
NO BLOATED SHORTLISTS.
EVERY CREATOR HAS A REASON TO BE THERE.
04VERTICALS
07PLATFORMS
05COMMERCIAL MODELS
30+MARKETS SOURCED
V/CAPABILITIES WHAT WE DO
BUILT FOR MORE
THAN PLACEMENTS.
CREATOR CAMPAIGNS
- YouTube integrations
- Short-form video
- Social placements
- Native creator content
KOL ACTIVATIONS
- Web3 KOL campaigns
- Telegram placements
- X activations
- Community distribution
PERFORMANCE PROGRAMS
- CPA partnerships
- RevShare partnerships
- Hybrid deals
- Creator acquisition programs
ALWAYS-ON
- Monthly creator rotations
- Ambassador programs
- Creator testing
- Scaling winning placements
V/MARKETS WHERE WE OPERATE
FOUR VERTICALS.
ZERO GUESSWORK.
Different audiences. Different economics. A campaign structure built for each market.
/01V/
iGAMING
Casino
Live Casino
Slots
Crash
Instant Games
/02V/
BETTING
Sportsbook
Esports Betting
Fantasy
Prediction Markets
/03V/
GAMING
Game Publishers
Gaming Platforms
Marketplaces
Esports
Game Launches
/04V/
WEB3
Exchanges
Wallets
Web3 Gaming
Protocols
Consumer Crypto
V/ECONOMICS COMMERCIAL MODELS
ONE NETWORK.
FIVE WAYS TO BUY.
FIXED
PAY FOR PLACEMENTA defined fee for an agreed integration and deliverables.
CPM
PAY FOR ATTENTIONAudience volume, with the billable metric agreed before launch.
CPA
PAY FOR ACTIONRegistration, first-time deposit or another qualified action.
REVSHARE
PAY FOR VALUERevenue-based creator partnerships with agreed attribution.
HYBRID
STRUCTURE THE DEALFixed + CPA. Fixed + RevShare. CPM + CPA.
V/WHY YOUR ADVANTAGE
WHY VANTRESS.
ONE DESK
One contact for sourcing, negotiation, execution and reporting.
COMMERCIAL FLEXIBILITY
Fixed, CPM, CPA, RevShare or Hybrid, matched to your brief.
CREATOR INTELLIGENCE
Audience quality, GEO relevance and commercial fit before placement.
PERFORMANCE CONTROL
Creator-level reporting with clear scale, retest or stop decisions.
LESS OPERATIONAL NOISE.
MORE CONTROL OVER CREATOR MEDIA.
V/NETWORK SELECTION IS THE EDGE
NOT EVERY CREATOR
MAKES THE
SHORTLIST.
Reach gets a creator noticed. Audience quality, market fit and commercial logic earn a place in the shortlist.
VANTRESS SCORE™
A structured creator assessment built around audience quality, market relevance and commercial fit.
Audience qualityConsistencyGEO fitCommercial historyPerformanceBrand fitSaturation
V/CREATOR 00482ASSESSMENT PREVIEW
CREATOR INTELLIGENCEAUDIENCE / MARKET / COMMERCIAL FIT
- PLATFORM
- Kick
- VERTICAL
- iGaming
- PRIMARY GEO
- DE
- AVG CCV
- 2,480
VANTRESS SCORE89 / 100
STATUSPREVIEW PROFILE
Sample assessment data. Actual scores depend on verified creator information.
V/WORKFLOW FROM BRIEF TO SCALE
EVERY MOVE.
WITH A REASON.
Buy attention. Track performance.
Scale what works.
BRIEF
Objectives, target GEOs, budget, KPIs, timing and commercial requirements.
MARKET MAPPING
Creator landscape, platform mix, market pricing and expected economics.
VETTING
Audience quality, GEO relevance, historical performance and commercial fit.
DEAL STRUCTURE
We negotiate and structure Fixed, CPM, CPA, RevShare or Hybrid terms.
EXECUTION
Contracts, creator briefs, tracking, scheduling and placement control.
OPTIMIZATION
Compare results. Stop weak placements. Retest potential. Scale winners.
V/OUTPUT THE DELIVERABLES
WHAT YOU
ACTUALLY GET.
MARKET MAP
Creator landscape by market and platform. Availability, audience fit, rate ranges and commercial options.
VETTED SHORTLIST
Creator profiles with audience data, GEO relevance, commercial model and negotiated terms.
ACTIVATION CONTROL
Confirmed placements, schedules, briefs, tracking requirements and campaign status in one operating view.
PERFORMANCE REPORT
Creator-level delivery, spend and performance — with a clear decision to scale, retest or stop.
V/GLOBAL MARKET PLANNING
GLOBAL NETWORK.
LOCAL MARKET LOGIC.
Creator availability, audience behaviour, platform mix and pricing vary by market. We plan around the local economics.
EUROPE
DACH / Nordics / CEE / Southern Europe
LATAM
Brazil / Mexico / Spanish-speaking LATAM
TIER-1 ENGLISH
UK / Canada / Australia
GROWTH MARKETS
Selected Asia / CIS / MENA
30+ markets sourced. Creator availability, pricing and market fit are confirmed during campaign scoping.
V/SCENARIOS CAMPAIGN STRUCTURES
HOW THE BUY
CAN BE STRUCTURED.
Representative campaign structures across different markets, commercial models and performance objectives.
V/SCENARIO 01
SPORTSBOOK / BRAZIL
24CREATORS
1.8MREACH
1,184FTD
$36CPA
Scenario figures for planning, not reported campaign results.
MEASUREMENT SCOPE
Creator delivery, eligible reach, attributed first-time deposits and acquisition cost. Attribution window and qualifying actions are agreed before launch.
V/SCENARIO 02
CASINO / DACH
12CREATORS
840KVIEWS
€15,120MEDIA SPEND
€18CPM
Scenario figures for planning, not reported campaign results.
MEASUREMENT SCOPE
Creator delivery and eligible views against agreed placements. Reporting connects spend, delivered media and the contracted CPM definition.
V/SCENARIO 03
WEB3 / GLOBAL
42KOLS
2.4MIMPRESSIONS
38.4KCLICKS
1.6%CTR
Scenario figures for planning, not reported campaign results.
MEASUREMENT SCOPE
KOL delivery, eligible impressions, tracked clicks and click-through rate across agreed placements and attribution windows.
V/DESK LIVE AFTER ACTIVATION
THE CAMPAIGN DOESN’T
END AT PUBLISH.
Delivery is only the first signal. We use creator-level performance to decide where budget moves next.
V/DESK / CAMPAIGN 0382
Sample campaign data demonstrating reporting and optimization. No live feed is connected.
CREATORS24
LIVE18
COMPLETED04
UPCOMING02
MEDIA SPEND$48,200
REACH1,842,910
CLICKS38,402
REGISTRATIONS4,814
FTD1,026
CREATOR ACTIONS
V/0182SCALE ↑
Strong qualified-action delivery. Increase allocation while watching marginal acquisition cost.
V/0144SCALE ↑
Consistent delivery across repeat placements. Expand the next activation within agreed economics.
V/0098RETEST →
Audience fit looks promising. Retest the offer and creative before increasing spend.
V/0227STOP ↓
Current delivery does not support further allocation. Reconcile the placement and stop new spend.
4 creator recommendations
THE NEXT DECISIONDELIVERY IS DATA.
DELIVERY IS DATA.
ACTION IS VALUE.
Every creator gets a decision. Every decision has a reason.
PERFORMANCE SIGNAL / SCHEMATICV/TERMS COMMERCIAL BASICS
CLEAR TERMS
BEFORE LAUNCH.
MEDIA FUNDING
Campaign media budgets are funded before creator activation.
CREATOR CONFIRMATION
Placements become confirmed after creator availability and commercial terms are approved.
ATTRIBUTION
Measurement logic and source of truth are defined before performance campaigns launch.
PAYMENT
Payment and reconciliation terms depend on the commercial model.
CHANGES & CANCELLATIONS
Creator cancellation, rescheduling and make-good conditions are agreed per campaign.
COMPLIANCE
Campaign scope is subject to operator, market and platform eligibility.
CAMPAIGN MINIMUMS
Minimum campaign scope depends on GEO, creator tier, platform and commercial model.
V/CREATORS JOIN THE NETWORK
WORK WITH BRANDS
THAT FIT
YOUR CHANNEL.
Work with gaming, betting, iGaming and Web3 brands on commercial terms that fit your channel.
V/ANSWERS BEFORE THE BRIEF
GOOD QUESTIONS.
STRAIGHT ANSWERS.
Which platforms do you work across?
Twitch, Kick, YouTube, Instagram, TikTok, X and Telegram. The shortlist follows the audience, GEO and commercial brief.
How is the commercial model selected?
The model should fit the campaign goal and the creator’s economics. Fixed, CPM, CPA, RevShare and Hybrid structures are evaluated against the brief.
What counts as a CPM impression?
The billable metric must be defined per platform and agreed before launch, such as video views or eligible stream viewers.
What about regulated markets?
Operator eligibility, target markets and platform advertising requirements need to be reviewed as part of each campaign brief.
How fast can a campaign go live?
Timing depends on the target market, creator availability and campaign scope. The launch schedule is established after the brief and market mapping.
Do you offer performance guarantees?
Performance commitments are considered case by case and depend on the GEO, offer, tracking setup, creator mix and commercial model. Any guaranteed KPI is agreed before launch.
Do you work with one-off campaigns?
Yes. Campaigns can range from individual creator activations to recurring multi-market programs.
Can we provide our own creator list?
Yes. Vantress can evaluate, negotiate and manage client-selected creators alongside its own sourcing.
Can you work under NDA?
Yes. Campaign, creator and commercial information can be handled confidentially.