STREAMER ACTIVATIONS
- Dedicated streams
- Sponsored segments
- Live integrations
- Recurring sponsorships
V/001 CREATOR MEDIA / PERFORMANCE
SOURCED. VETTED. BOUGHT.ATTENTIONIS AN ASSET.
WE KNOW HOW TO BUY IT.
WITY VANTRESS is an iGaming influencer marketing and creator media agency for Betting, Gaming and Web3.
Sourcing, deal structuring, execution and performance management across global markets.
ONE NETWORK. FIVE WAYS TO BUY.
CREATOR MEDIA. BUILT TO PERFORM.SCROLL TO EXPLORE ↓
ACROSS THE ATTENTION ECONOMY
Twitch
Kick
YouTube
Instagram
TikTok
X
Telegram
V/DESK THE OPERATING PRINCIPLE
A CREATOR MEDIA DESK.
BUILT FOR HIGH‑COMPETITION MARKETS.
We source, vet, negotiate and manage creators across seven platforms. From the first market map to the next decision to scale.
NO RANDOM PLACEMENTS.
NO BLOATED SHORTLISTS.
EVERY CREATOR HAS A REASON TO BE THERE.
04VERTICALS
07PLATFORMS
05COMMERCIAL MODELS
30+MARKETS SOURCED
V/INTELLIGENCE HUMAN JUDGEMENT
BEHIND EVERY
PLACEMENT
IS A DECISION.
Audience. Context. Economics.
Then we buy.
V/CAPABILITIES WHAT WE DO
BUILT FOR MORE
THAN PLACEMENTS.
CREATOR CAMPAIGNS
- YouTube integrations
- Short-form video
- Social placements
- Native creator content
KOL ACTIVATIONS
- Web3 KOL campaigns
- Telegram placements
- X activations
- Community distribution
PERFORMANCE PROGRAMS
- CPA partnerships
- RevShare partnerships
- Hybrid deals
- Creator acquisition programs
ALWAYS-ON
- Monthly creator rotations
- Ambassador programs
- Creator testing
- Scaling winning placements
V/MARKETS WHERE WE OPERATE
FOUR VERTICALS.
ZERO GUESSWORK.
Different audiences. Different economics. A campaign structure built for each market.
/01V/
iGAMING
Casino
Live Casino
Slots
Crash
Instant Games
/02V/
BETTING
Sportsbook
Esports Betting
Fantasy
Prediction Markets
/03V/
GAMING
Game Publishers
Gaming Platforms
Marketplaces
Esports
Game Launches
/04V/
WEB3
Exchanges
Wallets
Web3 Gaming
Protocols
Consumer Crypto
V/ECONOMICS COMMERCIAL MODELS
ONE NETWORK.
FIVE WAYS TO BUY.
FIXED
PAY FOR PLACEMENTA defined fee for an agreed integration and deliverables.
CPM
PAY FOR ATTENTIONAudience volume, with the billable metric agreed before launch.
CPA
PAY FOR ACTIONRegistration, first-time deposit or another qualified action.
REVSHARE
PAY FOR VALUERevenue-based creator partnerships with agreed attribution.
HYBRID
STRUCTURE THE DEALFixed + CPA. Fixed + RevShare. CPM + CPA.
V/WHY YOUR ADVANTAGE
WHY VANTRESS.
ONE DESK
One contact for sourcing, negotiation, execution and reporting.
COMMERCIAL FLEXIBILITY
Fixed, CPM, CPA, RevShare or Hybrid, matched to your brief.
CREATOR INTELLIGENCE
Audience quality, GEO relevance and commercial fit before placement.
PERFORMANCE CONTROL
Creator-level reporting with clear scale, retest or stop decisions.
LESS OPERATIONAL NOISE.
MORE CONTROL OVER CREATOR MEDIA.
V/NETWORK DECISION-SUPPORT FRAMEWORK
NOT EVERY CREATOR
MAKES THE
SHORTLIST.
Reach gets a creator noticed. Verified signals, market fit and commercial logic earn a place in the shortlist.
VANTRESS SCORE™
A structured decision-support framework used to compare creators against the requirements of each brief. It guides recommendations; it does not replace verified campaign data.
V/CREATOR ASSESSMENTFRAMEWORK
01
AUDIENCE FIT
Geography, language, composition and relevance to the brief.
02
PERFORMANCE SIGNALS
Delivery history, engagement quality and available outcome data.
03
COMMERCIAL EFFICIENCY
Rate, format and expected economics within the target market.
04
BRAND SAFETY
Content environment, creator history and category compatibility.
05
RELIABILITY
Consistency, responsiveness and confidence in campaign execution.
OUTPUTSHORTLIST DECISION
Assessment inputs depend on the platform, market, available creator data and campaign requirements.
V/WORKFLOW FROM BRIEF TO SCALE
EVERY MOVE.
WITH A REASON.
Buy attention. Track performance.
Scale what works.
BRIEF
Objectives, target GEOs, budget, KPIs, timing and commercial requirements.
MARKET MAPPING
Creator landscape, platform mix, market pricing and expected economics.
VETTING
Audience quality, GEO relevance, historical performance and commercial fit.
DEAL STRUCTURE
We negotiate and structure Fixed, CPM, CPA, RevShare or Hybrid terms.
EXECUTION
Contracts, creator briefs, tracking, scheduling and placement control.
OPTIMIZATION
Compare results. Stop weak placements. Retest potential. Scale winners.
V/OUTPUT THE DELIVERABLES
WHAT YOU
ACTUALLY GET.
MARKET MAP
Creator landscape by market and platform. Availability, audience fit, rate ranges and commercial options.
VETTED SHORTLIST
Creator profiles with audience data, GEO relevance, commercial model and negotiated terms.
ACTIVATION CONTROL
Confirmed placements, schedules, briefs, tracking requirements and campaign status in one operating view.
PERFORMANCE REPORT
Creator-level delivery, spend and performance — with a clear decision to scale, retest or stop.
V/GLOBAL MARKET PLANNING
GLOBAL NETWORK.
LOCAL MARKET LOGIC.
Creator availability, audience behaviour, platform mix and pricing vary by market. We plan around the local economics.
EUROPE
DACH / Nordics / CEE / Southern Europe
LATAM
Brazil / Mexico / Spanish-speaking LATAM
TIER-1 ENGLISH
UK / Canada / Australia
GROWTH MARKETS
Selected Asia / CIS / MENA
30+ markets sourced. Creator availability, pricing and market fit are confirmed during campaign scoping.
V/PROOF VERIFIED SIGNALS
BUILT AROUND VERIFIED SIGNALS,
NOT CREATOR CLAIMS.
Every creator is assessed before commercial discussions move forward.
AUDIENCE VALIDATION
Geography, language, audience composition and platform-level signals are reviewed before shortlist inclusion.
PERFORMANCE CONTEXT
Historical integrations, content consistency, engagement quality and available performance data are evaluated together.
COMMERCIAL FIT
Rates are benchmarked against market, audience quality, format and expected campaign economics.
BRAND & COMPLIANCE
Creator history, content environment and category compatibility are checked before recommendation.
30+MARKETS SOURCED
5COMMERCIAL MODELS
FIXED / CPM / CPA
REVSHARE / HYBRIDAVAILABLE BUYING STRUCTURES
REVSHARE / HYBRIDAVAILABLE BUYING STRUCTURES
ONE / VETTED SHORTLIST
No public database dump. No unverified creator submissions.
Only creators relevant to the brief.
V/CASE 01 ANONYMISED CAMPAIGN
FROM CREATOR TEST
TO A CLEAR BUDGET DECISION.
A real 14-day fixed-fee campaign showing how creator-level signals guided scale, retest and discontinue decisions.
Campaign budget$25,000Media and creator activation
First-time depositors112First-time depositor count
Total deposit volume$38,6001.54× deposit-to-spend ratio
Repeat depositor rate24%Measured-period repeat rate
Approved for increased budgets after showing the strongest combination of FTD volume, deposit activity and repeat deposits.
Promising initial results; additional placements required to confirm consistency and player quality.
Traffic quality and conversion performance fell below the threshold for continued fixed-fee placements.
OUTCOME
6 CREATORS RETAINED. 2 MOVE TO SCALE.
The campaign validation cycle reduced inefficient spend and focused the next budget on creators with stronger acquisition quality.
Anonymised case study based on a real campaign. Client identity withheld under NDA. Performance figures reflect measured campaign results.
V/DESK LIVE ANONYMISED PERFORMANCE VIEW
THE CAMPAIGN DOESN’T
END AT PUBLISH.
Delivery is only the first signal. We use creator-level performance to decide where budget moves next.
ANONYMISED PERFORMANCE VIEW / CAMPAIGN 0382
CREATORS24
LIVE18
COMPLETED04
UPCOMING02
MEDIA SPEND$48,200
REACH1,842,910
CLICKS38,402
REGISTRATIONS4,814
FTD1,026
CREATOR ACTIONS
V/0182SCALE ↑
Strong qualified-action delivery. Increase allocation while watching marginal acquisition cost.
V/0144SCALE ↑
Consistent delivery across repeat placements. Expand the next activation within agreed economics.
V/0098RETEST →
Audience fit looks promising. Retest the offer and creative before increasing spend.
V/0227STOP ↓
Current delivery does not support further allocation. Reconcile the placement and stop new spend.
4 creator recommendations
THE NEXT DECISIONDELIVERY IS DATA.
DELIVERY IS DATA.
ACTION IS VALUE.
Every creator gets a decision. Every decision has a reason.
PERFORMANCE SIGNAL / SCHEMATICV/TERMS COMMERCIAL BASICS
CLEAR TERMS
BEFORE LAUNCH.
MEDIA FUNDING
Campaign media budgets are funded before creator activation.
CREATOR CONFIRMATION
Placements become confirmed after creator availability and commercial terms are approved.
ATTRIBUTION
Measurement logic and source of truth are defined before performance campaigns launch.
PAYMENT
Payment and reconciliation terms depend on the commercial model.
CHANGES & CANCELLATIONS
Creator cancellation, rescheduling and make-good conditions are agreed per campaign.
COMPLIANCE
Campaign scope is subject to operator, market and platform eligibility.
CAMPAIGN MINIMUMS
Minimum campaign scope depends on GEO, creator tier, platform and commercial model.
V/CREATORS JOIN THE NETWORK
WORK WITH BRANDS
THAT FIT
YOUR CHANNEL.
Work with gaming, betting, iGaming and Web3 brands on commercial terms that fit your channel.
V/ANSWERS BEFORE THE BRIEF
GOOD QUESTIONS.
STRAIGHT ANSWERS.
Which platforms do you work across?
Twitch, Kick, YouTube, Instagram, TikTok, X and Telegram. The shortlist follows the audience, GEO and commercial brief.
How is the commercial model selected?
The model should fit the campaign goal and the creator’s economics. Fixed, CPM, CPA, RevShare and Hybrid structures are evaluated against the brief.
What counts as a CPM impression?
The billable metric must be defined per platform and agreed before launch, such as video views or eligible stream viewers.
What about regulated markets?
Operator eligibility, target markets and platform advertising requirements need to be reviewed as part of each campaign brief.
How fast can a campaign go live?
Timing depends on the target market, creator availability and campaign scope. The launch schedule is established after the brief and market mapping.
Do you offer performance guarantees?
Performance commitments are considered case by case and depend on the GEO, offer, tracking setup, creator mix and commercial model. Any guaranteed KPI is agreed before launch.
Do you work with one-off campaigns?
Yes. Campaigns can range from individual creator activations to recurring multi-market programs.
Can we provide our own creator list?
Yes. Vantress can evaluate, negotiate and manage client-selected creators alongside its own sourcing.
Can you work under NDA?
Yes. Campaign, creator and commercial information can be handled confidentially.